His best known novel On The Road was not more significant by its message than by its actual quality as a piece of writing (IMHO). But it does have our favourite quote in it:
“the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars.”
― Jack Kerouac, On the Road
Jack's haikus are fun to read while listening to Jazz (for a few minutes that is).
His stream of consciousness style of writing was something which we liked. Just get the toughts on paper in whatever order they arrive, and let's see what happens.